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Epalert App
Mobile app to find an Epipen in time of need.
The Process:
Research:
A startup reached out to me to help them create an app that allows their users to source EpiPens when they forget it at home. I started out by researching the space and understanding rules around sharing prescribed medicine as well as if this service would be valuable as hypothesized.
I interviewed 2 dozen individuals and families with children that have allergies, and grabbed a great sense of an initial feature set that would be valuable to these users.
I also uncovered Good Samaritan laws protect individuals in life-threatening situations which would protect users from prosecution for sharing their EpiPens.
Brand Identity:
I then started creating a brand identity. I spent a lot of time thinking, iterating, and even more thinking; trying to figuring out the best way to convey an experience like this.
I came up with the name EpAlert and started off the identity process. I also built a design system that fit well with current EpiPen branding for an easy identifiable color scheme. This would help with quick actions within the app.
High Fidelity Mockups:
After I had a decent identity created, I started the wire-framing process which moved into some high fidelity mockups to convey the experience. This included onboarding, the alert system, and messaging feature to help users replace their shared EpiPens.
Pitch Deck:
This team needed to take my existing work and present it to investors for funding. So I created a compelling pitch deck utilizing my knowledge of fundraising to craft a great story and unique visualizations.
